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»Scott Spencer

Google To Ban Discriminatory Targeting For Housing, Employment And Credit Ads

Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status, marital status or ZIP code. If that sounds familiar, it’s because Facebook made a similar move late last year. Google announced its intentions on Thursday, but the changes won’t be fully implemented in the United... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
Google To Publishers: Programmatic And Direct Sales Can Cohabitate

Google executives have been banging the drum on "premium programmatic" for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau's VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company's approach, including assurances... Continue reading »
by David Kaplan // February 8th, 2013 //
»
Google Ramps Up ‘Guaranteed Programmatic’

Since buying supply side platform Admeld last year, Google has rolled out tools and features designed to appeal to publishers who want to make programmatic work for them, without sacrificing their core direct sales offerings. The company's pitch is that RTB buyers and sellers don’t have to give up the all-too-human process of negotiating on... Continue reading »
by David Kaplan // December 11th, 2012 //
»
 

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