Data Privacy Roundup

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

There’s a saying in Texas: “All hat and no cattle.” It means all talk and no action. That idiom does not apply to the folks within the Consumer Protection Division of the Texas attorney general’s office.

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement.

Whatever your take on the FTC’s oddly conditional green light for the Omnicom/IPG merger, one thing’s clear: The agency is being more active than expected.

But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.