Data Privacy Roundup

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are once again testing whether they can turn subscriber data into ad dollars – this time with privacy as the selling point.

Google recently settled a class-action lawsuit by agreeing to create an off-switch for data sharing in bid requests. Huge deal, right? So why isn’t anyone talking about it?

It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or user-level data.

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.