California protects an individual’s right to sue when a company violates data privacy law. So privacy compliance means understanding what a jury of consumers will tolerate.
The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […]
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”
With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken CIPA’s private right of action protections, as has been proposed in California Senate Bill 690.
The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.
