AI

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech.

Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan.

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

Meta’s capex in 2024 will clock in somewhere between $38 billion and $40 billion, roughly $1 billion more than previously anticipated. Where’s most of that money going? AI, of course.

On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator.

On Monday, Pixability announced the launch of a product called GenAI Contextual Segments (CGS), with a goal to reach specific audiences across a wider range of YouTube content.

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.”

The inspiration for creating Actionable is right there in the company’s name. Its aim is to help companies predict whether their customers are satisfied and then take action on that information.