AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic creative optimization business for nearly 15 years. But last year, Celtra stopped classifying itself as a DCO provider and embraced a new category: […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728×90 and the 250×250. “We […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amid this year’s great reordering of fortunes, Pinterest has been one of the lucky ones. The platform’s monthly users grew more than 40% in the second quarter, to 415 million. The expansion is led by new international users […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media […]
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and […]
Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft Heinz. Register to hear their session, along with more than 40 others, at Programmatic.io. CPGs and food […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021? Break out your blindfolds and your dartboards. This week on AdExchanger Talks, Ebiquity’s North America lead, Jed Meyer, discusses how marketers are handling the uncertainty of this moment. “The theme you hear from our broad […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Oracle has bought lots of stuff. The company’s run of acquisitions of the past several years (BlueKai, Datalogix, AddThis, Crosswise, Grapeshot, Moat and others) remains one of the wildest ad tech M&A sprees in memory, rivaling AOL under […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to […]
Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers prepare for the end of third-party cookies in Chrome and the IDFA on iPhones. “The very substrate of how digital marketing has worked … is radically changing,” said Scott Hagedorn, CEO of Omnicom Media Group […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer. […]
Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. […]
The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year. “Even with the significant rise right now in infections, at least as of today we’re not seeing massive pullbacks in national TV advertising … like we saw in March,” Horizon Media CEO Bill Koenigsberg says […]
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company […]
Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino […]
Bacardi CMO John Burke has been in lockdown at his home in London for the past two months. And his challenge is to figure out how to bring people together to relax and enjoy a drink … when people can’t gather together or, seemingly, relax. There are opportunities to reach consumers and be a part […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when […]
Minjae Ormes moved to a new home in Denver in March, on Corona Street, believe it or not. A few days later, a shelter-in-place rule was in effect and Visible, the Verizon pay-as-you go mobile cell service and data service where Minjae is CMO, did a full overhaul of its marketing strategy and value prop […]
“Visualize where you are. It may be a city or a neighborhood … the building … the home … the floor … the room.” In honor of Mental Health Month, we did something a little different in this episode. The second half is a guided meditation session led by Kunal Gupta who, in addition to […]
The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession […]
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world’s largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile […]
