AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Lauren Fisher, Principal Analyst at eMarketer, will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference, taking place April 29-30. Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer […]
Matt Derella, Twitter’s global VP of revenue and content partnerships, will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. Two years ago, Twitter was a company in distress. Usage and revenue were in decline, executive turnover was rampant and the company was rumored to be for sale. “For someone who loves this company, and so […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platform […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquired […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 – a remarkable number, given that LinkedIn has kept paid media squarely on the back burner (a policy it shares with parent company Microsoft). Its advertising opportunity is more akin to […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he developed one of the industry’s first demand-side platforms, Invite Media, and sold it to Google three years later in one of the most notable deals in the early days of programmatic. His second startup, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now. “When you think about […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them. Unruly’s value proposition is to provide high-quality audiences […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin. This is Facebook’s first time on the podcast, so there was plenty of ground to cover. Rabkin, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These are […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched a TV ad exchange called Videa within its Cox Media Group, the oldest of the company’s three divisions (the other two divisions are Cox Cable and Cox Auto). The media […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. This week on AdExchanger Talks, we speak with ad veteran Sean Finnegan. Finnegan has worked at agencies, consultancies, tech firms and publishers. Today he advises those parties, as well as brand marketers, as a partner at Chameleon […]
In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Publishers are awash in audience and revenue data […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. As the old adage (sort of) goes: more data, more problems. That’s where the data marketing company Epsilon steps in to help. “Our vision is to know consumers and to be able to identify those […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. The social navigation app Waze inspires great loyalty among its users. While the app may at first seem to compete with its corporate sibling Google Maps, there are big differences. “Waze is for drivers. Waze is about traffic. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the initial shock of learning TV […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Programmatic may have cut its teeth as a direct response medium, but advertisers are also starting to embrace it for upper-funnel campaigns. However, if branding is your goal, the rules of engagement are different. This week on AdExchanger […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills joined Providence St. Joseph Health, the hospital group was transforming from a holding company into a unified enterprise. There was no central marketing function, and Mills helped build a consolidated […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. It was a long journey from OpenX CEO Tim Cadogan’s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule. Cadogan has had a front-row seat to several waves of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. You knew we’d have Terry Kawaja on […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and […]
