Home AdExchanger Talks Social Distancing With Friends: DraftKings’ Jayne Peressini

Social Distancing With Friends: DraftKings’ Jayne Peressini

SHARE:

Jayne Peressini, senior director of growth marketing at DraftKings, quips that she’d been practicing social distancing for a long time before the coronavirus took over all our lives – she’s got two kids under the age of three at home.

Evenings are spent playing family games and binge watching “Tiger King” on Netflix with her wife, Maggie.

These days, Jayne is still keeping super busy at work, despite the fact that live sporting events have been canceled across the board. Egaming and daily fantasy sports are “going nuts,” she says.

There are lots of things you can bet on other than sports, from “Jeopardy!” on Sportsbook to … marble racing.

It’s a thing. Google it.

Also in this episode: Jayne explains how she’s keeping up morale on her team with Top Chef-themed lunch contests, group yoga and “fancy Fridays.” That’s why she’s wearing a tuxedo, P.S.

Must Read

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

AppLovin’s Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.

Andrea Kwiatek, director of strategic partnerships at Goodway Group

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger. 

Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

Liftoff used its market debut to school investors on mobile ad tech – and make the case that travel, finance and shopping apps could be its next growth engine.

Benoit Vatere, chief media & digital commerce officer, Liquid Death

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.