Home AdExchanger Talks Social Distancing With Friends: DraftKings’ Jayne Peressini
PODCAST: AdExchanger Talks

Social Distancing With Friends: DraftKings’ Jayne Peressini

By

SHARE:

Jayne Peressini, senior director of growth marketing at DraftKings, quips that she’d been practicing social distancing for a long time before the coronavirus took over all our lives – she’s got two kids under the age of three at home.

Evenings are spent playing family games and binge watching “Tiger King” on Netflix with her wife, Maggie.

These days, Jayne is still keeping super busy at work, despite the fact that live sporting events have been canceled across the board. Egaming and daily fantasy sports are “going nuts,” she says.

There are lots of things you can bet on other than sports, from “Jeopardy!” on Sportsbook to … marble racing.

It’s a thing. Google it.

Also in this episode: Jayne explains how she’s keeping up morale on her team with Top Chef-themed lunch contests, group yoga and “fancy Fridays.” That’s why she’s wearing a tuxedo, P.S.

Must Read

CTV roundup

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

The Big Story Podcast
PODCAST: The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

AdExplainer

The Programmatic Auction Is Changing In Real Time – Here’s How

Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

Finger connecting dots on a cork board network concept
AI

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

Popular

  1. AdExplainer

    The Programmatic Auction Is Changing In Real Time – Here’s How

    Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

  2. Platforms

    Snap Stops Grading Its Own Homework

    Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.

  3. Marketers

    Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

    Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

  4. AI

    AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

    For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.

  5. Finger connecting dots on a cork board network concept
    AI

    These AI Agents Want To Handle All The Annoying Parts Of Media Buying

    Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.