While Google Chrome set a firm deadline of early 2022 to stop supporting third-party cookies, Dischler said that deadline won’t proceed if there aren’t solutions that work for everyone while also protecting user privacy in place.
“That happens when it happens,” he said during this week’s episode of AdExchanger Talks. “But we don’t want to leave it open-ended so we’ve announced a date in order to create a sense of urgency.”
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