AdExchanger
Articles By AdExchanger
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Facebook Bans Anti-Vax Ads; Ecom Is Growing At Hyper Speed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti Anti-Vaxxers Today in Facebook ad ban news: Facebook will bar ads that discourage users from getting vaccinated, the company said Tuesday. The move is part of a larger new flu vaccine information campaign launching on Facebook. The social media giant will still allow ads that […]
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DOJ Could Force Google To Divest Chrome; NBCU's Linda Yaccarino Gets A Big Promotion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all speculated about what a Google breakup might look like. A divestment of its display ads business? Shearing off YouTube? Maybe – or it could be farewell for Google’s browser. According to three anonymous sources who spoke […]
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Agency Reviews Resume; Havas Media Group Gets Woke
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Show Me The Money The good news is that advertising is picking back up. The bad news (or good, depending on who you are) is that so are agency reviews. Mitchell Caplan of the consulting firm Flock Associates told Business Insider that he anticipates more agency […]
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Vizio Sues MediaMath For Unpaid Bills; Google Must Pay For News In France
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Do It Or Data Don’t? Smart TV manufacturer Vizio is suing MediaMath for no less than $900,000 in unpaid bills, Digiday reports. Vizio wants an audit of MediaMath’s gross revenue to figure out how much the specific sum actually is. The suit claims that MediaMath […]
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Jellyfish Acquires Its Way Into LATAM; Republicans Plan Their Own Big Tech Antitrust Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America on Wednesday with the acquisitions of digital media companies Reamp and San Pancho. This marks the latest move by Jellyfish to grow into a global network. The price tags weren’t disclosed, but Jellyfish’s workforce grew […]
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White Ops Mulls Name Change; WFA Sees Uptick In Digital Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the […]
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Facebook Makes Its Case Against A Breakup; Holiday Spending Begins
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Break Breaking off Instagram and WhatsApp from Facebook would cost the social media giant billions of dollars, ruin users’ experience and erode security, the company argued in a document prepared by Facebook lawyers. With the House Antitrust Subcommittee expected to unveil the findings of its […]
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Fubo TV IPOs; Programmatic Buyers Crave Transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stock Market FOMO For Fubo The revolution will not be televised – but it might just be livestreamed. The sports-focused streaming services FuboTV, which merged with Facebank Group in early 2020, filed for a public offering on the New York Stock Exchange, reports Fast Company. According to […]
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Google Pledges $1B To News Pubs; Layoffs At IPG-Owned Kinesso, Matterkind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around […]
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Dems To Seek Tech Break-Up; News Is Brand Safe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Achy Breaky Tech Democrats are poised to call for a breakup of big tech, according to The Wall Street Journal. Following a 15-month investigation into Google, Apple, Amazon and Facebook, the House Antitrust Subcommittee will soon drop a report that committee chair David Cicilline, D-RI, indicates […]
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Facebook Gets New CMO; Vox Media’s Concert Ad Platform Goes Self-Serve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg […]
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Disney Sells TrueX Ad Tech Unit; Snapchat Puts A New Spin On The Takeover Buy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit TrueX to location vendor Gimbal for less than $100 million, The Wall Street Journal reported. TrueX specializes in reward-based interactive units that encourage people to engage with ads in exchange for fewer or no commercials. […]
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Google To Bar Political Ads Following Election Day; Mislabeled Political Ads Fly Under The Radar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After Nov. 3 Google will block political ads after polls close on Election Day to avoid confusion during an expected delay in results, the company told advertisers Friday. Any election-related ads running through Google’s ad-serving platforms will be banned, as will ads that target election-related search […]
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TikTok #Hurting; Apple Critics Join Forces
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Hurting If TikTok were to be banned for two months, as many as half of its users in the United States might never come back. If the ban continued for six months, around 90% of its US users would be gone forever. That’s according to Vanessa […]
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DOJ Antitrust Suit Could Be Just Around The Corner; Consumers Love TiKTok Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Search Of The Justice Department’s antitrust lawsuit against Google could come as soon as this week or next – but sources tell The New York Times that ad tech will likely not be the focus. The DOJ is planning to brief officials from state attorney […]
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OPINION: The Sell SiderOnce Protective Of Their Data, Retailers Are Now Eager To Share It
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith Corp. Retailers once operated as walled gardens and were deeply unwilling to share their data. But a shift in marketplace conditions and their own priorities has caused […]
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Dotdash Buys Serious Eats And Simply Recipes; Ad Industry Groups Agree On How to Define Hate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tastes Like Diversification IAC-owned Dotdash is cooking with gas. Dotdash, which publishes The Spruce and Investopedia among many others, has solidified its position as a provider of culinary content with its acquisitions of Serious Eats and Simply Recipes in an all-cash deal, according to Sara Fischer […]
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How TikTok Could Bolster Walmart's Ad Biz; Microsoft Acquires Video Game Studio ZeniMax For $7.5B
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna do with TikTok? Faithful followers of this ridiculous saga will recall that the retail giant landed a 7.5% stake in TikTok Global. Megan Graham of CNBC believes the deal “could be a boon for the […]
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Third-Party Cookie Ban Could Bolster Antitrust Case Against Google; Agency Employees Are Super Stressed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in the United States. On Saturday, President Donald Trump said he supported a deal in principle between TikTok and Oracle, Reuters reported. Under the deal, TikTok will be based in the United States – “possibly in […]
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NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related […]
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Adobe Distances Itself From Its Ad Cloud; Amazon Adds Podcasts To Its Music Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Cloud Out Adobe is charging ahead with its plan to phase out the managed service ad network part of its Advertising Cloud business. Back in June, Adobe CEO Shantanu Narayen referred to this type of largely IO-based network buy within Advertising Cloud as “no longer […]
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Disney Plus Will Be Top Dog By 2024; Kraft-Heinz To Make $2B In Cuts - But Not To Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streaming Down The Rapids In the streaming wars, the mouse will be crowned king. EMarketer anticipates Disney Plus will grab 72.4 million users this year, a full 32.1% of OTT viewers in the United States. By contrast, “only” 18.8 million people have taken a bite of […]
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Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft […]
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Apple Moves Again To Suppress Trackers; China Could Force Shutdown Of TikTok US Operations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worm In The Apple Apple is apparently cracking down on companies circumventing ITP’s seven-day expiration – continuing its rich history of quashing ITP workarounds. According to Cory Underwood, the engineer who flagged the issue, third-party tracking/measurement firms including big guns such as Adobe have used a […]
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HBO Max AVOD Tier Is Coming This Spring; TAG Launches Global Brand Safety Seal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max? The ad-supported tier is coming in Q2 2021, according to agency execs speaking to Digiday. And it might come even sooner than that, possibly debuting with the NCAA’s March Madness. As per Digiday, HBO Max […]
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Oracle To Stop Selling Third-Party Data In Europe; InMarket Scoops Up Location Company NinthDecimal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe – for Oracle, at least. Ronan Shields reports at Adweek that Oracle Data Cloud will stop offering third-party data targeting services in Europe as of Sept. 15. ODC reps began contacting partners to alert them to […]
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Apple Extends An Olive Branch To The Ad Industry; Trump Burned Through His Cash Advantage With Ill-Advised Ad Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to realize it needs the advertising industry? According to Digiday’s Lara O’Reilly, some members of the ad industry “were struck by Apple’s newly conciliatory tone” after the consumer tech giant recently delayed its promise to restrict […]
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White Ops Uncovers Android Botnet; Salesforce Soars After Earnings Beat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than … a fraudster. White Ops recently uncovered a scheme involving a family of Android apps that trick people into downloading them with the promise of free stuff. Starting in late 2019, the apps began showing […]
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Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money […]
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OPINION: On TV & VideoDon’t Take CTV Results At Face Value
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrant […]