“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at Luma Partners. Following the acquisitions of Rocket Fuel, MaxPoint Interactive and YuMe and the divestiture of Tremor Video’s demand-side business, there will be no […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The basic structure of agencies hasn’t changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio. “Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We’ve done very few acquisitions. We’ve grown organically,” Marco Scognamiglio says […]
Atlantic Media-owned Quartz is unapologetic about the absence of pre-roll on its properties. “It’s the reason we don’t support standard ads and why we have control over what runs onsite,” said Joy Robins, SVP of global revenue and strategy for Quartz. “It’s also another reason why we made a conscious decision not to run pre-roll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agencies Are People Too LiveRamp will let agencies make its IdentityLink onboarding solution more widely available to marketing services firms, AdAge reports. Launched last year, IdentityLink allows customers – historically brands – to resolve a single identity across different online and offline touch points. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. The buzz in programmatic media these days is about “exciting” topics like supply-path optimization, first-price auctions, video header bidding and blockchain. One theme that could use more analysis is Ads.txt. Ads.txt […]
Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can it succeed where others have floundered? On Wednesday, Facebook introduced two tools to help advertisers tailor creative assets on the fly: one that automatically throws together multiple ad variants based on the basic components of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The crowded nature of the ad tech landscape is well known but what gets less attention is the fundamental question […]
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to pre-screening for bots twice, Purch now detects bots, malware and ad quality in real time. “Better-quality traffic means higher ad performance and higher CPMs,” said Purch CTO John Potter. “This is a trend. Demand sources […]
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bird’s-Eye View Twitter is in the early stages of a Media Rating Council audit of its measurement metrics, following in the footsteps of Facebook and Google. A “pre-assessment” phase this quarter will allow independent CPA auditors to review Twitter’s compliance. A full-blown audit will […]
