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»Marco Scognamiglio

RAPP Taps Into Omnicom To Deliver On Personalization

Fifty-year-old direct marketing agency RAPP plays an increasingly relevant role in a world where personalization is key. Rather than expanding beyond its core value prop like some competitors, RAPP is doubling down on its strength of knowing individuals and augmenting that expertise through partnerships. “We’ve always had the customer at the center of everything,” CEO... Continue reading »
by Alison Weissbrot // November 5th, 2018 //
»
Podcast: Rapping With RAPP

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio. "Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says... Continue reading »
by Zach Rodgers // October 26th, 2017 //
»

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