Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio. "Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says... Continue reading »