Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged but ad spend doesn’t match. Whether or not you agree with the scope of Mary Meeker’s now infamous report on the gap between […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. I see a concerning pattern forming in the marketplace. Agencies are bracing for change as advertisers heavy up on programmatic, often in-house, according to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold The Phone The industry is pouring on the mobile-first Kool-Aid with a heavy hand, but new data from Chartbeat suggests some healthy restraint. Mobile web traffic is not usurping desktop consumption, according to the analytics service – it’s complementing it. Chartbeat found that […]
France-based ad tech company Criteo crossed into the black in the second quarter, recording net income of $3.2 million. During the same time period last year, the company lost $7.5 million. The retargeting-focused display advertising company charges on a CPC model for performance-focused clients. (Earnings release) The solid momentum comes as President Greg Coleman exits to join BuzzFeed as […]
Programmatic ad network Rocket Fuel will acquire [x+1], an older ad tech company with a dual demand-side platform (DSP) and data-management platform (DMP) offering. The estimated value of the deal is $230 million. The acquisition brings Rocket Fuel a strong direct-to-advertiser capability – an area where it is seen as lacking and where [x+1] has strength through client relationships with […]
Media and audience measurement company comScore reported on Tuesday a 14.5% YoY revenue increase for Q2 2014 to $80 million, up from $69.9 million last year. Although comScore renewed its preferred strategic partner deals with agency GroupM and consumer packaged goods company P&G for audience delivery measurement, the company recognizes there is room for improvement […]
Gannett is splitting its business into two separate, publicly traded companies. One will be the publishing division, including USA Today, USAToday.com, and 81 newspapers across the US. The other company will hold Gannett’s digital and broadcasting properties. That will include 46 television stations, as well as Cars.com and CareerBuilder.com. Gannett will also pay $1.8 billion in […]
After a $25 million Series E injection, mobile ad exchange Smaato — a play on the word “smart” in Japanese — plans to focus on mobile acquisition and building out the self-service side of its automation platform. Smaato began rolling out its self-serve functionality about a year and a half ago. “Too many players are […]
Popular audio-recognition app Shazam, which has amassed 475 million users to date, set its sights on TV Tuesday with the release of a network sales platform called Resonate. Initial launch partners include: A&E, AMC, FUSE and dick clark productions. Kevin McGurn, the company’s chief revenue officer and former SVP of sales for Hulu, said television […]
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both. The company provides a multiscreen audience-buying platform – what co-founder and CEO Gareth Davies describes as a “mobile-first DSP.” Though nominally a self-service operation, Adbrain also provides managed services designed to migrate ad operations in-house. […]
