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»NinthDecimal

Oracle To Stop Selling Third-Party Data In Europe; InMarket Scoops Up Location Company NinthDecimal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe – for Oracle, at least. Ronan Shields reports at Adweek that Oracle Data Cloud will stop offering third-party data targeting services in Europe as of Sept. 15. ODC reps began contacting partners to alert them to... Continue reading »

by AdExchanger // September 10th, 2020 //
»
Why Some Data Companies Are Selling Data As A Percent Of Media

Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spend... Continue reading »

by James Hercher // February 15th, 2018 //
»
Quiznos Cooks Up In-Store Traffic With Mobile Video

Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. Although television used to be a focal point for... Continue reading »

by Kelly Liyakasa // September 15th, 2016 //
»
TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales

When the head bean-counter at Brand X walks into the CMO’s office and wants proof that TV spending works, the CMO needs a better answer than “My gut tells me it does.” “Ask anyone in charge of a TV budget, and they’ll tell you that they intuitively know it works,” said David Staas, president of... Continue reading »

by Allison Schiff // October 15th, 2015 //
»
ZenithOptimedia Wants To Measure The Real World

Publicis Groupe media shop ZenithOptimedia revealed Monday it's hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution. Connecting online spend, mobile in particular, to offline purchases, is what keeps agencies up at night. It’s also what keeps advertisers from spending as much as they should on mobile, said... Continue reading »

by Allison Schiff // March 30th, 2015 //
»
NinthDecimal Pushes Further Into Mobile Programmatic

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged but ad spend doesn’t match. Whether or not you agree with the scope of Mary Meeker’s now infamous report on the gap between... Continue reading »

by Allison Schiff // August 6th, 2014 //
»
Apple’s MAC Scramble And The Impact On Marketers

Apple caused a stir this week when news broke that the upcoming mobile operating system iOS 8 could deliver a blow to location-based trackers by scrambling the MAC (Media Access Control) address. Despite the name, the MAC address is not Apple-specific. Apple began restricting access to MAC addresses last September, when its release of iOS... Continue reading »

by Kelly Liyakasa // June 12th, 2014 //
»
JiWire Becomes NinthDecimal, Paves Programmatic Paths With WiFi Data

JiWire, a mobile advertising company most commonly known for serving ads over airport WiFi networks across the US, has rebranded as “NinthDecimal” and launched a mobile audience-targeting tool for pre-roll video ads. Working with buy-side partner TubeMogul, early beta brand users include L'Oréal Paris, Kraft Foods and Honey Maid. NinthDecimal is ramping up location-based data... Continue reading »

by Kelly Liyakasa // June 9th, 2014 //
»
 

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