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ComScore Strengthens Demographics With Yahoo, Google Integrations, As Q2 Revenues Pop

Media and audience measurement company comScore reported on Tuesday a 14.5% YoY revenue increase for Q2 2014 to $80 million, up from $69.9 million last year. Although comScore renewed its preferred strategic partner deals with agency GroupM and consumer packaged goods company P&G for audience delivery measurement, the company recognizes there is room for improvement... Continue reading »
by Kelly Liyakasa // August 5th, 2014 //
»
ComScore Acquires MdotLabs To Fight Cross-Platform Fraudsters

Digital media measurement company comScore revealed a deal Monday to acquire MdotLabs, a cyber-security startup that uses statistics and machine-learning to fight online fraud. Non-human traffic, click-farms and other "invalid activity" represent a $14 billion assault on the advertising industry and have spurred deals in online fraud detection, most notably Google’s acqui-hire of Spider.io earlier this... Continue reading »
by Kelly Liyakasa // August 4th, 2014 //
»
Measurement In Focus As Amazon, Google Prep For Video Surge

Although the jury is out whether consumers will completely cut the cord on traditional TV consumption and migrate en masse to Web streaming, publishers are preparing for the cross-platform possibilities presented by shifting viewer habits. “We’re moving toward consistent measurement,” commented Sarah Baehr, SVP of digital for independent media buying agency Carat, citing the cross-platform... Continue reading »
by Kelly Liyakasa // February 12th, 2014 //
»
ComScore President: Integrating TV Measurements Into Google-vCE Offering Is The ‘Ultimate Goal’

Google is injecting real-time metrics into its DoubleClick ad business via a partnership with comScore, the Mountain View, Calif., company said Tuesday. On day two of the IAB’s Annual Leadership Meeting, Neal Mohan, Google's VP of display advertising, outlined the challenges marketers face in measuring the results of digital ad campaigns. “Existing frameworks don’t do a... Continue reading »
by Judith Aquino // February 11th, 2014 //
»
 

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