“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Perennial IPO The initial public offering (IPO) cavalcade is not over for digital marketing tech. Ad marketplace Rubicon Project is next and has chosen its bankers. Bloomberg notes, “Rocket Fuel Inc.’s successful offering in September and the rally that followed Twitter’s IPO last month […]
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to fine-tune their messages—but it has also created more complications. Apple, for example, switched on its iBeacon technology on Friday to send customers’ tailored messages depending on their exact location in […]
The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to the second. This sea change in consumer purchase behavior created the need that card-linked marketing technology company Cardlytics, which recently expanded to the UK and snapped up client Lloyds Banking […]
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they are remains to be seen, but the industry is buzzing about the ad product’s cross-channel targeting potential. We asked some Tailored Audience partners, media agencies and a beta tester to […]
The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it’s used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico’s verification tool, AdTricity, for all video ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. Mozilla is no longer out alone calling for the end of third-party cookies; others such as Google and Microsoft have joined the fray in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The V-Word Neal Mohan takes to the pages of Ad Age to champion viewability in an op-ed piece. He concludes, “Our brand, agency and publisher partners, like Publicis Groupe’s VivaKi, Kellogg’s and The Wall Street Journal, have been valuable collaborators in understanding this issue […]
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]
