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»card linked offer

Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls

The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to the second. This sea change in consumer purchase behavior created the need that card-linked marketing technology company Cardlytics, which recently expanded to the UK and snapped up client Lloyds Banking... Continue reading »
by Kelly Liyakasa // December 6th, 2013 //
»
Bank Of America On Privacy, Mobile And The Card-Linked Offer

Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are surfaced to customers right in the Online Banking environment, based on their past purchase history. Powered by purchase data platform Cardlytics, Bank of America, to date, has issued about $17... Continue reading »
by Kelly Liyakasa // November 8th, 2013 //
»

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