“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. Disruption is a norm of the modern world, a predicate of evolution that exists within every industry. Just a century ago, Henry Ford quipped that if […]
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract bad […]
AT&T now has controlling interest in addressable TV platform Invidi, following an investment the telco giant revealed Monday. The exact amount was undisclosed. Prior investor WPP and Dish Network also participated. Although Invidi will remain independent, AT&T, Dish and WPP have collective ownership. An AT&T spokesperson said the telco sees “opportunity for continued expansion in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Kenney, vice president of platform services at SpotX. The internet levels the playing field for media, lending the power to publish, distribute and reach audiences to almost anyone. For […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United […]
Scaling high-impact units on mobile is difficult due to different screen sizes, operating systems and browsers. Also, while purveyors of high-impact units claim better engagement and viewability, publishers don’t always want to support them, and advertisers don’t always feel the urge to buy them. “To tell a publisher they have to change the structure of […]
Meredith Local Media Group, the division of Meredith Corp. that oversees 17 local broadcast TV stations and 13 local news sites, is making programmatic more of an imperative in its nationwide operations. Within the last year, Meredith Local centralized programmatic in-house, said Caley Lewis, director of programmatic partnerships for Meredith Local, using SpotX’s ad server […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary […]
When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new […]
Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to set up. In response to those challenges, video ad server and supply-side platform SpotX on Wednesday made a new variation of the private exchange called Curated Marketplaces generally available. Typically, a PMP […]
