Can High Impact Units Catch On? Primia Digital And Simple Magic Create A Video Marketplace To Find Out
Scaling high-impact units on mobile is difficult due to different screen sizes, operating systems and browsers. Also, while purveyors of high-impact units claim better engagement and viewability, publishers don’t always want to support them, and advertisers don’t always feel the urge to buy them. “To tell a publisher they have to change the structure of […]