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»eyeblaster

Can High Impact Units Catch On? Primia Digital And Simple Magic Create A Video Marketplace To Find Out

Scaling high-impact units on mobile is difficult due to different screen sizes, operating systems and browsers. Also, while purveyors of high-impact units claim better engagement and viewability, publishers don’t always want to support them, and advertisers don’t always feel the urge to buy them. “To tell a publisher they have to change the structure of... Continue reading »
by Kelly Liyakasa // July 28th, 2016 //
»
Finding the Right Fit for Attribution

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and... Continue reading »
by Ad Traders // April 27th, 2010 //
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Eyeblaster Research Shows Audience Buying Habits Says Geifman

Recent Eyeblaster research led by Ariel Gelfman looked at conversions from more than 10 billion impressions and showed that their are correlations between online and offline buying habits. Read the release. Geifman discussed the research with AdExchanger.com. AdExchanger.com: In the release about your eCommerce report you say, "This research also highlights the unique potential of... Continue reading »
by AdExchanger // February 3rd, 2010 //
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CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers

Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That's a tricky question -- the efficiencies of an exchange are relevant for videos, but there is still the brand... Continue reading »
by AdExchanger // October 12th, 2009 //
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