PMax

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and social ads – the facts told a different story.

A long-awaited development: Advertisers will soon be able to see around three of the most important transparency blockers in PMax.

Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

AI and machine learning services have come a long way in the past couple years, and these changes have introduced a whole new vocabulary for marketers trying to get a handle on how products like PMax work.

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Putting an independent vendor like Albert AI in charge of its search and social campaigns means Grassland Beef retains visibility and control over its marketing.

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising.  It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […]

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?