inuvo

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and social ads – the facts told a different story.

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.

Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.

The streaming revolution isn’t only taking place on the big screen in the living room. There are opportunities to reach audiences on a multitude of devices, and the possibilities can be daunting.

Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space.  Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]