Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversal […]
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologies […]
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ should enhance Nielsen’s measurement offering with deeper multitouch attribution. The goal is to give “advertisers, publishers and agencies a holistic platform that offers the […]
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTV […]
Nielsen’s specialty is media measurement, not mar tech. But a slew of new Nielsen Marketing Cloud wins may help change that perception. Despite the presence of data management platforms from Salesforce, Adobe and Oracle, Nielsen Marketing Cloud just had its largest-ever quarter for new DMP client wins since it acquired eXelate in 2015. CPG marketers […]
Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group, the TV analytics startup founded by former Cablevision ad execs. Although financial terms of the deal weren’t disclosed, Charter has struck a strategic data partnership with 605 to provide access to TV viewing data in […]
Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory. That makes Nielsen Marketing Cloud the first exclusively audio DMP on the market, said Damian Garbaccio, […]
Demand for connected TV inventory has skyrocketed this year due to more cable MVPDs turning on the programmatic pipes and the ongoing emergence of streaming offerings. “We’ve seen a huge number of CTV inventory requests coming through,” said Adam Lowy, the director of advanced TV and digital sales for Dish and Sling TV. That onslaught […]
Tremor Video has hired Mark Zagorski, the former CEO of data management platform and exchange eXelate and current EVP of the Nielsen Marketing Cloud, as CEO. He will begin July 10. Tremor, a video ad platform that more recently began focusing on the sell side, has had a vacancy at the top since February, when […]
ComScore will offer viewability and nonhuman traffic detection for free on desktop and mobile, the company said Wednesday. ComScore’s move to eliminate fees on what it terms “baseline” metrics coincides with its launch of a self-serve interface that integrates both its fraud detection and viewability reporting. The product, which was partly built on comScore’s acquisition […]
