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»Damian Garbaccio

Nielsen Launches An Audio DMP To Bring Audience Buying To Radio

Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory. That makes Nielsen Marketing Cloud the first exclusively audio DMP on the market, said Damian Garbaccio,... Continue reading »
by Alison Weissbrot // June 14th, 2017 //
»
As Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, executive vice president at Nielsen Marketing Cloud. We all know that consumer packaged goods (CPG) companies spend a lot on advertising. In the US alone, CPG and consumer... Continue reading »
by AdExchanger // August 30th, 2016 //
»
How Smart Risks In Ad Tech Can Yield Big Rewards

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, global chief revenue officer at eXelate. Innovation is a concept often referenced rather liberally in the advertising technology space. However, a vast majority of industry players that tout... Continue reading »
by AdExchanger // June 9th, 2014 //
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