Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. Proof […]
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from […]
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’s […]
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired. Machine learning could provide the answer, said Kabir Shahani, CEO and co-founder of Amperity, a Seattle-based startup that came out of stealth on Thursday. Since raising $9 million in Series A in February, Amperity has been […]
Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced […]
Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now. […]
