Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Distribution Dilemma AT&T is leaning into its 34 million HBO subscribers to drive sign-ups for its forthcoming HBO Max streaming service. But it may face roadblocks in working with competitive cable providers on distribution, Digiday reports. AT&T has yet to sign on any distribution […]
Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it […]
Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]
Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]
The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market, […]
Google will roll out a feature for its Display & Video 360 (DV360) DSP over the next few weeks that will allow marketers to control ad frequency even when third-party cookies aren’t available. In a blog post published Tuesday, ads privacy product manager Rahul Srinivasan described how this new frequency-capping tool will look at traffic […]
Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots […]
As privacy concerns and antitrust actions have dominated the market, Google has reshaped its business to meet new standards set by governments and consumers. In some ways, this is truly a new Google. Well-known products like AdX and the DoubleClick suite are gone, replaced by products like Ads Data Hub, Marketing Platform, Ad Manager and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]
Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Guns Vs. Google Comcast’s FreeWheel unit told a congressional task force last month that Google used privacy concerns to limit FreeWheel and other video advertising companies from selling ads for its clients on YouTube. Other ad tech and cable companies have spoken out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech […]
Google’s advertising chief Prabhakar Raghavan is reorganizing Google’s ads business – and adding new heads of measurement and privacy, according to multiple AdExchanger sources. As part of the reorg, he’s re-visualizing the company as four “concentric circles.” The innermost circle is Google’s owned-and-operated properties, including search and YouTube. The next circle outside of that is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Satellite Down Little over a week after activist investor Elliott Associates criticized AT&T’s operations, including its $67 billion DirecTV acquisition in 2014, the satellite unit might be on the chopping block. AT&T is considering “parting ways” with DirecTV, according to The Wall Street Journal. […]
Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track […]
Usually, you’ve got to pay lawyers for legal advice. But between sessions at Fordham University’s annual conference on international antitrust law and policy in New York City on Friday, there was lots of informal chatter about Google’s growing list of antitrust inquiries. The takeaway: This isn’t Google’s first antitrust rodeo, but it might be different […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CCPA Crunch Time Lobbyists, cool your jets. The California Consumer Protection Act is nearing its mostly final form. The legislative session closes on Friday the 13th (that’s not ominous), which is also the deadline for lawmakers to pass any outstanding bills. Hail Mary lobbying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]
New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state […]
By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]
