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Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]

Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Retail Wags The Dog A couple of seemingly pessimistic updates for Walmart and Target might actually demonstrate how those retailers are forming more mature strategies for taking on ecommerce … which mainly means Amazon. Target+, the store chain’s third-party marketplace – aka, an […]

Google will allow sites and apps to disable personalized ad serving across its ad products to help partners comply with the California Consumer Privacy Act (CCPA). The CCPA goes into effect in less than six weeks. Here’s how it works: Advertisers and publishers will be able to restrict how data is processed through Google Ads, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinformation Wars Facebook is under new pressure to secure its ad platform against electoral shenanigans, following Google’s move to restrict targeting options in political ads and Twitter’s outright ban on such ads in October. One option on the table is to prevent advertisers from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context  Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad tech unit. Google’s original vision for DoubleClick, to combine tech with automation, is still a recipe for scale, because it minimizes hands-on service, said Clint Tasset, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand […]

Beginning in February, Google will no longer include contextual content categories – content identifiers such as “sports,” “news” or “weather” – in bid requests to ad buyers, the company said Thursday. Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned […]

Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools […]

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well […]

Google is acquiring Fitbit for $2.1 billion, or $7.35 per share, the companies revealed today. With the purchase, Google gets access to a wearables business that is largely dominated by Apple Watch. Apple, for example, made $2.1 billion from wearables last quarter (a segment that includes both its watch and AirPods). Google will use Fitbit’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Distribution Dilemma AT&T is leaning into its 34 million HBO subscribers to drive sign-ups for its forthcoming HBO Max streaming service. But it may face roadblocks in working with competitive cable providers on distribution, Digiday reports. AT&T has yet to sign on any distribution […]

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it […]

Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]

Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]

The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market, […]

Google will roll out a feature for its Display & Video 360 (DV360) DSP over the next few weeks that will allow marketers to control ad frequency even when third-party cookies aren’t available. In a blog post published Tuesday, ads privacy product manager Rahul Srinivasan described how this new frequency-capping tool will look at traffic […]

Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots […]

As privacy concerns and antitrust actions have dominated the market, Google has reshaped its business to meet new standards set by governments and consumers. In some ways, this is truly a new Google. Well-known products like AdX and the DoubleClick suite are gone, replaced by products like Ads Data Hub, Marketing Platform, Ad Manager and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the […]