Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority, […]
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipeline […]
The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickly. Spotify launched the capability in 2016, and on its Q1 2018 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according to […]
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Turmoil At The Top More drama at the top of WPP, as shareholders rally against Chairman Roberto Quarta’s reelection after his handling of CEO Martin Sorrell’s exit last month. The concern was sparked by a report from advisory firm Glass Lewis, which said it […]
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg. “I’m still a dyed-in-the-wool CPG marketer,” he says in this episode. “Marketing is marketing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers, “but I do think the big companies, as regulation comes, will be able to handle it,” says Microsoft co-founder Bill Gates in a CNBC interview alongside Warren Buffett. “People don’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a muted squib released last week, Google signaled it would no longer include user IDs with log files from its industry-leading ad server. […]
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP) […]
“Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.” is presented by mParticle. Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down. “The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica,” the company said in a statement. […]
Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen And Learn Data scientists from Uber, Pandora and Netflix published joint research measuring the impact of audio ads on listeners over a 21-month period. Pandora listeners were broken into nine groups, each with different ad exposure levels over that time. With such a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Dinner A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet, […]
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubleClick ID when leveraging its data transfer service. The service allows […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the […]
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various […]
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, rising […]
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition, […]
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their […]
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers […]
All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes into effect in Europe, where Google has a target on its back. Google laid out its GDPR prep plan Thursday in a letter to partners after months of playing its cards close to the vest. […]
The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the […]
Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie […]
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook […]
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of the […]
