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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CCPA Crunch Time Lobbyists, cool your jets. The California Consumer Protection Act is nearing its mostly final form. The legislative session closes on Friday the 13th (that’s not ominous), which is also the deadline for lawmakers to pass any outstanding bills. Hail Mary lobbying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6% […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]

New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state […]

By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest  Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by […]

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]

In May, during a hearing of the Senate Judiciary Committee about the impact of data privacy and competition policy on the digital ad ecosystem, former AppNexus CEO Brian O’Kelley told lawmakers that Google and Facebook deserve to be broken up. “Let’s apply some common sense to the regulatory process just by acknowledging that consumers pay […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]

Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media […]

Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising. Advertisers can use automation to be more efficient with their user […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]

Uncertainty around government regulation or challenges around monitoring user-generated content didn’t slow down Google as its ad revenue hit $32.6 billion in Q2, up 16% YoY. (Its parent company Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2.) YouTube was the No. 2 driver of revenue growth in both Q2 and Q1, CFO Ruth […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This  WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…