Ad tech has long poached talent from agencies and publishers. But those with publishing backgrounds have been returning to the media world recently. Media companies are seeing an uptick in resumes from people with ad tech backgrounds. Plus, as companies have created programmatic roles, they’ve staffed them with people who have experience in the ad […]
There’s an old ad industry saw that goes, “a little Procter & Gamble budget in everyone’s paycheck.” Well, now there’s a half billion less. The CPG giant told investors on the company’s earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to […]
The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s […]
China is a market that gets people excited – a largely untapped potential audience of more than 1 billion people. It’s certainly one of the stated “strategic rationales” behind the recent $1.2 billion buyout offer that browser maker Opera received from a consortium of Chinese companies, including mobile game maker Kunlun and security software provider […]
Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender, who oversees the Google Display Network (GDN), will now also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM). […]
Why shouldn’t Time Inc. take on Facebook? The 94-year-old media brand will acquire ad platform company Viant for its “people-based” marketing capabilities, the companies said Thursday. Viant – an amalgam of companies that rebranded a year ago from Interactive Media Holdings (IMH) – includes the remains of MySpace, ad network Specific Media, video ad platform Vindico and Xumowill, a smart […]
Allison Schiff contributed. The fat lady hasn’t sung, but it appears likely that a group of Chinese companies will acquire Opera and its lucrative mobile advertising business. Oslo-based Opera told investors Wednesday that it had received a buyout offer of $1.2 billion led by investment fund Golden Brick Silk Road, along with security software player […]
Performance marketing agency Merkle’s acquisition Tuesday of London-based data marketing agency DBG for undisclosed terms marks another step toward international growth, specifically in the UK. While DBG offers similar capabilities as Merkle around marketing databases, campaign management, data platforms and CDI, it gives Merkle key insight into UK data knowledge, platforms and technology. “A big […]
In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes. The programmatic native bucket, which includes Outbrain, TripleLift, Sharethrough, Taboola and Yahoo Gemini, features advertising in the form of article snippets, which look similar to sponsored content teasers. Sponsored content, by contrast, […]
If you take the headlines at face value, Google and Facebook are killing it – dwarfing all others in terms of revenue and scale – and there’s not much reason for other publishers to get out of bed in the morning. But there’s a more nuanced story going on. Certainly, Facebook and Google have become the […]
