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»telco

Comic: Ski Ya Later

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // September 14th, 2018 //
»
Lance Neuhauser headshot
The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax of... Continue reading »
by AdExchanger // July 26th, 2018 //
»
PwC: Media And Telco ‘Megadeals’ Dominated M&A Deal Value Last Year

Media and telco M&A volume in the US increased 29% year over year in 2017 to nearly $140 billion, driven mostly by megadeals like Disney’s $68.4 billion bid for 21st Century Fox, according to new data from PwC. More specifically, there were 18 megadeals in 2017, including Discovery’s $11.8 billion merger with Scripps. Although large... Continue reading »
by Kelly Liyakasa // January 25th, 2018 //
»
Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns

Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather... Continue reading »
by Allison Schiff // October 5th, 2017 //
»
CenturyLink Doubles Down On Consumer Branding As A B2B Foundation

Brand advertising is becoming a necessary ingredient for B2B success. While US telco CenturyLink sees two-thirds of revenue come from B2B services, consumer-oriented strategies like a national TV campaign and sports sponsorships are taking a larger share of CenturyLink’s budgets, said CMO Bill Hurley. Consumer branding increasingly “lays the foundation” for effective B2B sales, Hurley... Continue reading »
by James Hercher // March 13th, 2017 //
»
Ad Blocker Shine Shifts To Ad Targeting And Rebrands To Rainbow

The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday. “We have been really trying to identify a path forward and the commercialization opportunities for the base technology,” said CRO James Collier, who joined the company last July. Shine (ahem,... Continue reading »
by James Hercher // February 24th, 2017 //
»
Airfox’s Launch Plan: Court Advertisers, Sponsor Data Plans, Help Mobile Carriers Make Bank

Regardless of their size, carriers are actively looking for new ways to monetize – selling text-and-talk plans alone isn’t cutting it anymore. Mega telcos are clearly cooking up plans for incremental ad-related revenue, as evidenced by Verizon’s multibillion-dollar acquisitions of AOL and Yahoo. But small, specialized telcos like Life Wireless are also turning to advertising to... Continue reading »
by Allison Schiff // August 16th, 2016 //
»
Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising. “Most people block ads because they don’t feel like they’re getting value out of them,” said Matt Berriman, CEO and co-founder of Unlockd, an Australian... Continue reading »
by Allison Schiff // June 10th, 2016 //
»
Verizon Ventures Invests $5.5M In Qualia, Talks Buying Into Ad Tech In An Unforgiving Climate

The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s... Continue reading »
by Kelly Liyakasa // February 16th, 2016 //
»
 

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