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»Opera Mediaworks

Opera Mediaworks Is Changing Its Name – To AdColony

Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined... Continue reading »
by Allison Schiff // December 12th, 2016 //
»
Thanks To Video, Opera Mediaworks Has a Great Q2 On The Cusp Of Its Spinoff

It’s video FTW for Opera Mediaworks. Reporting earnings under Opera Software for the final time – the sale of Opera’s consumer-facing browser business is expected to close by the end of September – Opera Mediaworks on Wednesday cited a 23% increase in Q2 revenue year over year to $114.4 million. That number represents the lion's share of... Continue reading »
by Allison Schiff // August 31st, 2016 //
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What Happens When The Deal Falls Apart: Next Steps For Opera Mediaworks

Although Opera Mediaworks is no longer packing its bags and moving to China, newly minted CEO Will Kassoy is still bullish on the opportunity there. “China is a huge market for advertising,” said Kassoy, who took the reins from former company chief Mahi de Silva in December after roughly two years as CMO. Kassoy joined... Continue reading »
by Allison Schiff // August 1st, 2016 //
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Opera Is Still Getting Acquired By A Bunch Of Chinese Companies – Just Not Its Lucrative Ads Biz

Deals fall through all the time. But the failed acquisition of Opera’s ad business could be a signal that China’s western buying spree is liable to hit a few regulatory snags. In February, a consortium of Chinese companies, which comprises mobile game maker Kunlun and security software provider Qihoo, announced its intention to buy up all of... Continue reading »
by Allison Schiff // July 18th, 2016 //
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Chinese Firms To Buy Opera, And Its Lucrative Mobile Ad Business, For $1.2 Billion

Allison Schiff contributed. The fat lady hasn't sung, but it appears likely that a group of Chinese companies will acquire Opera and its lucrative mobile advertising business. Oslo-based Opera told investors Wednesday that it had received a buyout offer of $1.2 billion led by investment fund Golden Brick Silk Road, along with security software player... Continue reading »
by Zach Rodgers // February 10th, 2016 //
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How Creative Responsibilities Are Coming To Tech And Media Agencies

When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him... Continue reading »
by James Hercher // January 27th, 2016 //
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Mobile Creative Takes A Village

Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when... Continue reading »
by Allison Schiff // July 31st, 2015 //
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The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology

As feeds become the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and... Continue reading »
by James Hercher // July 24th, 2015 //
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Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own

“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content advertisers actually want to show up near their ads. That need was the instigator behind Opera Select, the mobile ad company’s new private mobile marketplace offering, unveiled Thursday. Publishers that contract... Continue reading »
by Allison Schiff // March 19th, 2015 //
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Opera Mediaworks Tosses Native Into The Mix On Its Mobile Exchange

The singles ad would read like this: Mobile native inventory seeks demand. In an effort to act as matchmaker, global mobile ad platform Opera Mediaworks launched Tuesday a private marketplace native extension of its mobile ad exchange, Opera Mediaworks Ad Exchange (OMAX), which until now had just focused on programmatic display and video. Because the... Continue reading »
by Allison Schiff // January 14th, 2015 //
»
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