“We’re starting to see other regions shift dollars to mobile,” Kassoy said. “There’s still a lot of TV and retail spending in Europe and Asia Pacific, but it’s moving toward a better balance in the media mix between TV and digital. The growth we’re seeing is over double the business we had last year in those regions.”
Video is also having an impact on programmatic sales, where Opera Mediaworks saw 86% YoY growth.
“We’re lighting up more video placements in our programmatic exchange and connecting to some of the biggest DSPs that have high-quality brand advertisers looking to make transactions in a more automated fashion,” Kassoy said. “Today, our direct sales force can call on 1,000 or 2,000 brands, but with our programmatic marketplace we can call on 10,000 or 20,000 different brands, which means we’re tapping into more dollars.”
For the moment, Opera Mediaworks is still technically listed under Opera ASA. When the sale of Opera Software goes through at the end of September, Opera Mediaworks will officially become an independent public entity comprised of Opera Mediaworks itself, Opera TV and an apps and games division which caters to carriers.
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