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»ad tech to media

Oath Integrates Its Ad Tech Assets – But What About The Verizon Data?

Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as to how compelling its proposition will be to buyers without the full complement of Verizon data at its disposal. On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor:... Continue reading »
by Allison Schiff // September 10th, 2018 //
»
The Boomerang Kids: Why Ad Tech Talent Is Going Back To Media Sales

Ad tech has long poached talent from agencies and publishers. But those with publishing backgrounds have been returning to the media world recently. Media companies are seeing an uptick in resumes from people with ad tech backgrounds. Plus, as companies have created programmatic roles, they’ve staffed them with people who have experience in the ad... Continue reading »
by Sarah Sluis // February 17th, 2016 //
»
 

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