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»opera mediworks

China’s Big, But Is It A Golden Opportunity? Musings On The Opera Acquisition

China is a market that gets people excited – a largely untapped potential audience of more than 1 billion people. It’s certainly one of the stated “strategic rationales” behind the recent $1.2 billion buyout offer that browser maker Opera received from a consortium of Chinese companies, including mobile game maker Kunlun and security software provider... Continue reading »
by Allison Schiff // February 15th, 2016 //
»
Mobile Display Will Overtake Search Sooner Than You Think

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing... Continue reading »
by AdExchanger // August 2nd, 2013 //
»
 

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