In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated […]
Congress is starting to pay attention to ad fraud – and it’s looking to the Federal Trade Commission (FTC) for answers. To be precise, Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) drafted a letter to the FTC on Monday calling for the commission to take a closer look at the negative economic impact of digital […]
Now available on your mobile device: all the crummy, spammy experiences you’ve come to expect from desktop. Shady affiliate marketing tactics are a particular annoyance for publishers and users alike, especially forced redirects that unexpectedly shunt users to an app store, either by way of an intrusive popup or a mobile webpage overstuffed with display […]
Mediaocean has acquired Invision, a software company that helps broadcasters and major media companies manage sales workflow. The financial terms of the deal, announced Thursday, were undisclosed and Mediaocean expects to add 100-plus employees as a result of the transaction. This deal represents Mediaocean’s first serious foray into sell-side tools, since it had previously focused […]
Nancy Hill, who served nine years as president and CEO of the agency trade group the 4A’s, will step down next year, the group said Wednesday. Read the release. The 4A’s board of directors, led by Horizon Media head honcho Bill Koenigsberg, will search for her replacement and “ensure a smooth transition” by June 2017. Hill wrote […]
While the VC well has runneth dry for many of the middlemen of ad tech, the cash is still flowing for companies focused on the cross-device space, mar tech, artificial intelligence and mobile marketing automation. Flowing with caveats, however. “It’s not that capital has dried up, but rather that investors are being more deliberate in […]
Hearst doesn’t view itself a media company, but rather as a technology company. “We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said Allen Duan, Hearst’s head of corporate technology. Hearst’s technology team builds tech for a world where content is distributed on […]
With major upfront negotiations winding down, Fox, NBC and ABC hope to emulate CBS’ strong showing, which reportedly saw CPM hikes in the low double digits and about 5% higher sales volume. Networks have the leverage this year to command higher prices because of the present scarcity, say buyers. National TV networks reported 19% more revenue […]
Let the data mingling commence! Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. The internet giant previously siloed those two types of information, and now that they’re coming together that data could eventually […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
