The second big “ad-tech IPO” in as many months is upon us. French retargeting firm Criteo is now expected to price its public offering tonight, a couple of days earlier than previously planned. And the deal’s underwriters have bumped the target price from $23-$26 to $27-$29, suggesting strong demand in the wake of senior management’s […]
Analytics provider Metamarkets has named Criteo Managing Director Jacob Ross as chief revenue officer, a new position as the company has doubled its staff in the past year. Jacobs’ hire, which gives Metamarkets 40 employees, comes after two other additions at the executive level in August, when the company brought in Rubicon’s Ron Claypool as VP […]
Clearly Criteo is feeling no pressure to “go quiet” following its-F-1 filing last week. President Greg Coleman appeared at Advertising Week yesterday for a rapid-fire session with marketers. At the outset of the panel discussion, it was made clear “there won’t be any questions [taken] about Criteo going public.” Coleman was accompanied onstage at the […]
By Kelly Liyakasa, John Ebbert, and Zach Rodgers It’s a big week for the “programmatic IPO.” Rocket Fuel begins trading publicly tomorrow on NASDAQ under the ticker FUEL. French retargeter Criteo meanwhile has filed its F-1, with detailed information about its financials. Since the performance of these two IPOs could set the tone for ad tech […]
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding […]
French retargeting specialist Criteo has been planning its IPO filing for the better part of a year and it’s finally taking the plunge. The company filed an F-1 with the Securities and Exchange Commission that details its financial performance and other particulars about its business. The company hopes to raise $190 million from the stock sale, though […]
Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them measure cross-channel reach, one study suggests. In a survey of agencies, vendors and 228 marketing professionals, the study by Forrester Research determined that 37% […]
After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence at Criteo. It is a response to an earlier AdExchanger column by Tal Keinan, CEO of AdExtent (Read it: “DSPs Vs. Personalized Retargeters. […]
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a […]
