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»Priceline

CMO/CIO Cross-Fire: Brands Talk Agencies And Ad Tech During Advertising Week

Clearly Criteo is feeling no pressure to "go quiet" following its-F-1 filing last week. President Greg Coleman appeared at Advertising Week yesterday for a rapid-fire session with marketers. At the outset of the panel discussion, it was made clear “there won’t be any questions [taken] about Criteo going public.” Coleman was accompanied onstage at the... Continue reading »
by Kelly Liyakasa // September 26th, 2013 //
»
For Priceline, TV Is For Branding, Programmatic For Conversions

There's been no shortage of talk about "programmatic direct," which involves using automated buying tools to support negotiated ad deals with presumably branding-oriented campaign goals. But for Priceline.com CMO Brett Keller, the idea is an illusion. "We've been using TV as our branding vehicle from very the beginning of this company 14 years ago and... Continue reading »
by David Kaplan // May 16th, 2013 //
»
 

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