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»greg coleman

"It’s Like Steering A Rocket Ship:" President Greg Coleman On Joining A New Media Giant

“Remember, I’m on day five,” Greg Coleman said on Friday. The former president of Criteo, which went public earlier this year, recently hopped aboard BuzzFeed, where he’ll serve as president and on the board of directors. The switch reunites Coleman with many of his old co-workers at Huffington Post, including BuzzFeed CEO Jonah Peretti. Shortly... Continue reading »
by Sarah Sluis // August 18th, 2014 //
»
Criteo To Run Yahoo Japan's Performance-Based Inventory; Entry To China Is Next

Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a... Continue reading »
by David Kaplan // August 31st, 2012 //
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Criteo's Coleman: Clicks Are Valuable To Brand Marketers, Not Just E-Commerce

It's no surprise that retargeting specialist Criteo believes in the value of clicks -- that's the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising -- as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The... Continue reading »
by David Kaplan // June 28th, 2012 //
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Ad Networks Preferred; Agencies On The Run?; On Coleman's Return; Icahn Leaves Yahoo!

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Networks Preferred The New York Times' Stephanie Clifford says that even though big brand marketers may make a few high profile buys of "premium" ad inventory - such as the home pages of newspapers - it doesn't mean the newspapers are continuing to... Continue reading »
by AdExchanger // October 26th, 2009 //
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