Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will […]
Between March and June, brands said they’re spending 33% less on digital media, and 39% less on traditional media, as the vast majority adjust spending for the first half of the year. The IAB surveyed nearly 400 senior decision-makers at brands and agencies in the past week. Seventy-four percent of them anticipated a coronavirus-related downturn […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue. Humanity, locked down in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Three months after being named CEO of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if […]
If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our […]
A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]
One thing Adam Singer learned when he was looking for a job over the past six months or so, was that Fortune 500 businesses aren’t equipped for remote workforce management. One CMO didn’t feel comfortable hiring someone in Austin, where Singer moved this year, because she’d never managed someone remotely before. A well-funded tech startup […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]
Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people […]
The economy might be tanking, but hey, cannabis sales are on the rise and Denver-based Spherex is riding the wave. “The dispensaries are starting to look like the toilet paper aisle,” said Dan Gardenswartz, CFO of Spherex, a company that produces cannabis concentrates and products, including a THC and CBD-infused sparkling water called Phyx. Spherex […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may […]
We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alison Weissbrot, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media […]
For David Simon, Cuebiq’s SVP of channel partnerships, RampUp was the beginning of the end. Simon normally spends 75 nights a year on the road, flying 125,000 miles a year and taking 120 flights. But since attending RampUp in early March, he’s been working from home, eating healthier, drinking less alcohol and sleeping better. And […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. The COVID-19 ramifications will not affect everyone in the advanced TV industry equally. Like every major shift in consumer and business behavior, there will be providers that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad […]
Facebook is banning ads for hand sanitizer, disinfectant wipes and COVID-19 test kits in an effort to prevent price inflation for high-demand health products. On Thursday, Rob Leathern, Facebook’s director of product management, tweeted about the ban and said Facebook will be “ramping” its automated enforcement for problematic COVID-19-related ads and commerce next week. “If […]
2020 was going to be a breakout year for out-of-home media. GroupM forecasted 8% growth in the OOH category this year – the fastest-growing (and only growing) traditional media channel. And digital signage had finally reached meaningful scale and been integrated into major DSPs. While it’s still too early for updated OOH projections, the spread […]
EMarketer lowered its 2020 global ad spend forecast on Thursday, revising estimates down from $712 billion to $691.7 billion due to the coronavirus pandemic’s effect on media and commerce. That $20 billion global decline is actually an optimistic forecast, and the ad industry should expect more losses and another downward revision when eMarketer releases its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish […]
Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming, […]
