commerce

Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.

Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.

American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.

A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.

This week, we’re looking at retail media but from a different point of view: the Wall Street perspective.

Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.

This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships.

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.

There are myriad reasons behind any business failure. But the failure of so many DTC brands raises the uncomfortable question: Were we wrong about the value of first-party data?