Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include Wayfair.com as well as Joss & Main, AllModern and DwellStudio. Using the same platform will make it easier to share data segments across Wayfair’s retail and […]
For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And though the industry has grown at a rapid clip, there’s still deep confusion over questions as basic and crucial as “What is native?” Native is “a broad term that lacks definition,” said […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
Microsoft and LinkedIn both have advertising businesses. But Microsoft’s $26.2 billion acquisition of LinkedIn wasn’t about advertising. At least, that’s not the main reason. “It’s less about ad tech and more about mar tech,” said William Furlong, a former Bizo executive and current adviser and consultant. Forrester VP and principal analyst Melissa Parrish agreed. While […]
AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection to buy on Taboola. The integration represents a step forward for programmatic native just as another huge native pool of supply disappeared: FBX, which will shut down in November. Taboola CEO Adam Singolda […]
After a late start, AppNexus is continuing to double down on video. The company launched a closed beta for video viewability measurement and reporting across its platform on Tuesday. The plan is to move into open beta by the end of Q2. The announcement comes a little less than three months after AppNexus took the […]
Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been asking many questions but receiving few answers. People in the industry want to know: How much will Google charge? Nobody seems to know. What kind of data will publishers be […]
The steady growth of AppNexus’ advertiser-facing business in recent years has led to a jump in employees. Out of AppNexus’s roughly 1,050 total headcount, about 318 now serve the buy side, developing and supporting the company’s demand-side platform product. Of those employees, about 97 are engineers, 19 are product managers, 74 are in sales and a […]
Getting agencies to buy enterprise software is hard, which is why AppNexus quietly killed off its two-year-old product Twixt in December – which included both workflow automation (aka RFP automation) and automated guaranteed functionalities. Ultimately, Twixt was too difficult and expensive to sell. “The level of investment that would have been required to drive penetration, […]
AppNexus has completed beta tests of a new supply-side platform and ad server designed solely for video and will release it widely in Q2. The company has already signed up 15 publisher clients in the US and Europe in the wake of a beta test that began in late 2015. The SSP is one piece […]
