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»RTB ad auctions

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe

Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent... Continue reading »

by Allison Schiff // August 6th, 2019 //
»
What’s The Matter With RTB? AppNexus’ Chief Economist Wants To Tweak Ad Auctions

If AppNexus Chief Economist Gabriel Weintraub could go back in time to the beginning of real-time bidding (RTB), he would have designed a different type of auction. “Because you are targeting so finely, you are creating thin markets. So the question is, how do you create rules that alleviate that issue, especially from the publisher... Continue reading »

by Sarah Sluis // August 29th, 2016 //
»
 

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