affiliate

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, […]

ESI Media owns The Evening Standard and The Independent, but each newspaper approaches affiliate product recommendations differently. “To add value to our consumers, we ask, ‘What’s relevant to our users? And where do we have authority?’” said Sandro Del Grosso, head of digital partnerships and ecommerce for ESI Media. For example, The Evening Standard offers […]

Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its […]

Affiliate marketing is old news, but not for newspapers. Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea. […]

CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising — a la ValueClick. So it’s breaking out its channel offerings into branded divisions, starting with mobile and affiliate ads. Its new mobile network, Moversa, is three months old but already contributes 5% […]

Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and […]