With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly, are their options? First, publishers must figure out the extent ad blocking happens on their site – which varies dramatically based on audience composition and the type of site. Gaming sites, for […]
Mobile ad blocking is a disaster for the ad industry. Content blocking is not the harbinger of advertising doom that some speculate it is. So, which is it? If the adoption numbers for mobile content blocking apps the day after Apple’s iOS 9 release on Wednesday are any indication, skeptics might have to change their […]
It was an orgy of new products. At its “Hey Siri” event on Wednesday, Apple unveiled enhancements to the Apple Watch and launched the iPad Pro and something called the Apple Pencil, which is basically a super fancy stylus for the new, bigger iPad. The company also rolled out the next generation of iPhone 6 […]
There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also apply to in-app advertising. And that’s because of an in-app browsing mechanism in iOS 9 called Safari View Controller. It’s basically a more streamlined version of Apple’s current webview framework that developers […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst forAdExchanger Research. As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face. But […]
Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while […]
Yavli joined the emerging fray of ad-blocking technology solutions for publishers with its public launch on Wednesday, following an 18-month stealth period. Its technology gives users who have downloaded an ad blocker sponsored content suggestions. If the user clicks on the piece of sponsored material, the publisher charges the brand. “The idea behind it is […]
Adobe and PageFair, a Dublin-based ad-block solutions provider, on Monday unveiled new research that claimed there are almost 200 million active ad-block users, representing a projected loss of $21.8 billion globally for online publishers in 2015. The caveat is that industrywide ad-blocking numbers can be misleading given strong variances both geographically and demographically. That skew […]
From 2007 to 2013 ad-block downloads grew steadily to about 50 million users. In 2013, that number more than doubled, and is on pace to do the same this year. The result has been an influx of startups meant to help advertisers address a problem that in two years has gone from low-level annoyance to […]
Turn on ad blocking and in most cases you’ll have a better user experience, a fact readily acknowledged by Sourcepoint COO and co-founder Brian Kane. Sourcepoint focuses on circumventing ad-blocking software. But rather than the problem itself, Kane views ad blocking as the surface manifestation of a deeper issue: “The value exchange between publishers and […]
