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»iOS 9

Mobile Ad Blocker Nabs Top Spot In Apple’s App Store

Mobile ad blocking is a disaster for the ad industry. Content blocking is not the harbinger of advertising doom that some speculate it is. So, which is it? If the adoption numbers for mobile content blocking apps the day after Apple’s iOS 9 release on Wednesday are any indication, skeptics might have to change their... Continue reading »
by Allison Schiff // September 17th, 2015 //
»
In iOS 9, In-App Ads Could Also Be On The Chopping Block

There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also apply to in-app advertising. And that’s because of an in-app browsing mechanism in iOS 9 called Safari View Controller. It’s basically a more streamlined version of Apple’s current webview framework that developers... Continue reading »
by Allison Schiff // September 9th, 2015 //
»
Apple Dots Its Privacy ‘I’s In iOS 9, While Google Appears To Back Pedal

The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9. Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize. Apple’s content-blocking feature allows developers to create... Continue reading »
by Allison Schiff // September 1st, 2015 //
»
Content Blocking In iOS 9: Where Some See Doom, Others See Opportunity

Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while... Continue reading »
by Allison Schiff // August 28th, 2015 //
»

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