Privacy

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.

We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.

Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer.

Here are a few fun facts about the CPPA that you can trot out at cocktail parties (depending on whether you hang out with privacy nerds).

Driver Studios, which has a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.

It may appear as if The California Privacy Protection Agency has been in hibernation mode. But don’t let that fool you. The bear is awake and it’s got an appetite.

The days of online ad industry self-regulation are well and truly over, say IAB Tech Lab CEO Tony Katsur.

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.