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»audience monetization

Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist

One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in isolation. A future-facing media monetization strategy must work in two concentrical contexts: within the media owner’s environment itself and within the advertising environment, writes Alessandro De Zanche, audience and data strategy consultant.
by AdExchanger Guest Columnist // July 20th, 2022 //
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Without Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Data ImpacX CEO Joan FitzGerald.  Netflix’s recent announcement that it will report top programs using a minutes-based metric is welcome news. The update will be game-changing for publishers and studios that require apples-to-apples comparisons for… Continue reading »
by AdExchanger Guest Columnist // February 7th, 2022 //
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Future Crimes And The Internet Of Tomorrow: What Do You Want The Web To Be In A Few Years?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. How would you feel if a proverbial Big Brother controlled all data access and processing on the web? There are certain… Continue reading »
by AdExchanger // February 22nd, 2021 //
»
Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth

Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. Overall… Continue reading »
by Sarah Sluis // July 13th, 2018 //
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