COPPA Rule

Efforts to police children’s data online are running up against the limits of decades-old privacy laws, such as COPPA.

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

Driver Studios, which has a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.

Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.