The End Of Head‑In‑The‑Sand Children’s Privacy Practices
“We’re seeing a huge wave of new rules aimed at children and teens,” says OpenX’s Julie Rooney, “and the common theme is that not knowing who’s in your audience isn’t good enough anymore.”
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COPPA Rule
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What The FTC’s Focus On Age Verification Means For Privacy
Efforts to police children’s data online are running up against the limits of decades-old privacy laws, such as COPPA.
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How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
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How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children
Driver Studios, which has a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.
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OPINION: Data-Driven ThinkingWhy Is The Push For Children’s Online Protection Moving So Slowly?
Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.