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»Privacy

Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome

Sorry, folks. Google isn’t going to extend the deadline for the phase out of third-party cookies in Chrome. In an email sent Thursday afternoon to members of the W3C’s Improving Web Advertising Business Group, Marshall Vale, a Chrome product manager and a member of the group himself, wrote that “a discussion around adjusting timelines is... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
IAB Europe’s TCF: Google Will Integrate By June 30; Framework Faces Lengthy EU Approval Process

When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
What Does COVID-19 Mean For Data Protection Under GDPR?

Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against... Continue reading »
by Allison Schiff // March 17th, 2020 //
»
As CCPA Enforcement Deadline Looms, California AG Shares Latest Draft Regs

First, in legalese: The second set of modifications to the proposed regulations promulgated by the California attorney general’s office for the California Consumer Privacy Act was released late Wednesday afternoon. Now, in English: The third version of the AG’s draft regs just dropped and it’s time to get out your highlighters. This latest draft incorporates... Continue reading »
by Allison Schiff // March 12th, 2020 //
»
Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l'informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course... Continue reading »
by Allison Schiff // March 4th, 2020 //
»
Comments On The AG’s Updated Draft CCPA Regs Are A Case Study In Wildly Different World Views

Guess you can’t please everyone. Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied. Privacy advocates, such as the Electronic Frontier Foundation, think the California attorney general is watering down the law, while ad industry... Continue reading »
by Allison Schiff // February 26th, 2020 //
»
Why Every Ad Tech Company Must Understand Differential Privacy

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation... Continue reading »
by Allison Schiff // February 24th, 2020 //
»
California AG Publishes Updated CCPA Regs With Far More Clarity Than The First Draft

The California attorney general’s office has released the second draft of its implementation regulations for the California Consumer Privacy Act. The updated regs, published late Friday, take into consideration feedback received during a 45-day comment period that ended in December. The AG is accepting comments on the amended proposed regulations until Feb. 25 (extended from... Continue reading »
by Allison Schiff // February 10th, 2020 //
»
Jumpshot’s Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison

The marketing industry loves to highlight case studies of success. But it’s possible to learn just as much if not more from failure. Marketing Fail is a new series from AdExchanger exploring the mistakes, missteps, gaffes and in some cases downright bad behavior of the marketing industry. This is the first installment. What must’ve seemed... Continue reading »
by Allison Schiff // January 30th, 2020 //
»
Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR

There’s not enough awareness that compliance can’t be a cut-and-paste job when it comes to kids. Just because you’re compliant with Children’s Online Privacy Protection Act (COPPA), doesn’t mean you’re compliant with the California Consumer Privacy Act (CCPA), or the EU’s General Data Protection Regulation (GDPR). Plus, US states are coming out with their own... Continue reading »
by Allison Schiff // January 27th, 2020 //
»
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