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»Privacy

Apple didn't mention fingerprinting at WWDC on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish.
Apple WWDC 2022: No Privacy Bombshells, But The Writing’s On The Wall For Fingerprinting

There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote at Apple’s Worldwide Developers Conference on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish. Apple has already been crystal clear that, without a user’s permission through… Continue reading »
by Allison Schiff // June 6th, 2022 //
»
IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.
by Alyssa Boyle // June 1st, 2022 //
»
Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
Google Is Working On A Product To Give Users More Control Over The Ads They See (On Google Only)

Google is launching a new preference center so people can more easily manage their privacy settings, opt out of personalized advertising and specify whether they want to see fewer (or more, ha) ads on a given topic. It’s a bit like AdChoices for Google-only properties, but prettier and with more bells and whistles, including the… Continue reading »
by Allison Schiff // May 11th, 2022 //
»
Why The EARN IT Act Isn’t Sufficient To Protect Children Online

The internet needs child-safety guardrails, but lawmakers are hawking bills that could distract from the danger of widespread data collection and advertising targeted at children. The EARN IT Act is one of them. It purports to eliminate child sexual abuse material (CSAM) online, but privacy advocates say it’s unlikely to do so because its real function is just to hobble Big Tech.
by Alyssa Boyle // March 14th, 2022 //
»
Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there… Continue reading »
by Allison Schiff // February 22nd, 2022 //
»
The sandbox saga continues.
Does The UK’s CMA Have Authority Over The Android Privacy Sandbox? (No One Seems Sure, Including The CMA)

The sandbox saga continues. Google has pledged to work closely with regulators on its newly announced Android Privacy Sandbox and voluntarily apply the same binding principles to Android that it just agreed on with the UK’s Competition and Market Authority (CMA) to govern the Chrome Privacy Sandbox. Good? But the people whose complaint first triggered… Continue reading »
by Allison Schiff // February 18th, 2022 //
»
Graham Mudd
Meta’s Graham Mudd To Depart And Found His Own Privacy Startup

Graham Mudd is leaving Meta to start his own PET project – literally. On Thursday, Mudd, Meta’s VP of product marketing for ads and business products, announced in a personal Facebook post (natch) that he’s departing after nearly a decade at the company to launch a startup focused on building privacy-enhancing technologies (PETs). His last day… Continue reading »
by Allison Schiff // February 17th, 2022 //
»
Android Gets Its Own Privacy Sandbox – And Goodbye, Google Ad ID (In Two Years, Maybe)

Anyone who put “Google makes its first subtle move to nix the Android Ad ID” on their 2022 bingo card gets a cookie. Because, on Wednesday, Google finally did it. The Privacy Sandbox is coming to Android, folks. In the short term, the Android Ad ID isn’t going anywhere. Google plans to “support existing ad… Continue reading »
by Allison Schiff // February 16th, 2022 //
»
Comic: What Else?
Google Gets Hit With Another Antitrust Complaint On The Same Day It Strikes A Privacy Sandbox Deal With The UK’s CMA

What a world. On Friday of last week, over the course of less than 24 hours, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox, and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices. Never a dull moment.… Continue reading »
by Allison Schiff // February 14th, 2022 //
»
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