• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Privacy

What will be included in the CPRA implementation regs? The ad industry is anxiously awaiting the outcome, especially regarding the Global Privacy Control.
The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA

Did you already finish reading the more than 240-page newly unredacted version of the state AG-led antitrust lawsuit against Google? (And also Google’s 40-page motion to dismiss?) Great, then you’ve got time to peruse the nearly 900 pages of comments submitted to the California Privacy Protection Agency (CPPA). The agency made a call for feedback... Continue reading »
by Allison Schiff // January 24th, 2022 //
»
“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic.
Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads to... Continue reading »
by Allison Schiff // January 21st, 2022 //
»
Privacy Tech Startup Caden Launches With $3.4 Million In Pre-Seed Funding

It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday with $3.4 million in pre-seed funding from a roster of well-known investors, including Yahoo Co-Founder Jerry Yang, MediaLink Vice Chairman Wenda Harris Millard and Barry Sternlicht, founder of Starwood Capital. Caden’s founder, John Roa, sold... Continue reading »
by Allison Schiff // January 20th, 2022 //
»
New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech

It’s time to stop talking and start doing. That’s the raison d'être, in a nutshell, behind a new community group housed within the World Wide Web Consortium (W3C). The Private Advertising Technology Community Group (PAT-CG), as it’s called, debuted in October at TPAC, an annual get-together for all of the groups within the larger W3C... Continue reading »
by Allison Schiff // January 14th, 2022 //
»
Why 2021 Was The Year Of Consent For Digital Media

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.” With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come... Continue reading »
by Allison Schiff // December 28th, 2021 //
»
Why The IAB Tech Lab Still Hasn’t Taken On The Administrator Role For Unified ID 2.0

Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs. During a Tech Lab board meeting last... Continue reading »
by Allison Schiff // December 16th, 2021 //
»
Meet Two Startups Taking Advantage Of The Privacy Tech Boom

Privacy tech is having its smart-nerdy-girl-removes-her-glasses-and-is-suddenly-sexy moment. Whereas data privacy used to be an afterthought for many marketers, the rise of regulation and changing consumer expectations have transformed it into a strategy priority. The privacy tech startup scene is growing like mad to meet that need. In April, there were 207 privacy and security startups... Continue reading »
by Allison Schiff // December 15th, 2021 //
»
Google Commits To More Oversight Of Its Privacy Sandbox By The UK’s Competition Watchdog

Roast turkey wasn’t the only thing to gorge on this Thanksgiving weekend. On Friday, the Competition and Markets Authority (CMA), the UK’s top antitrust regulator, published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox. (You can read the whole shebang here.) The document contains an updated set... Continue reading »
by Allison Schiff // November 29th, 2021 //
»
Unified ID 2.0 testing could hit a serious snag in Europe.
Unified ID 2.0 Faces Roadblocks In Europe As A Result Of GDPR

Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and Canada is already well underway, multiple sources tell AdExchanger that The Trade Desk is having trouble lining up an independent administrator to govern and police the use of UID2 in territories where GDPR is the... Continue reading »
by Allison Schiff // November 15th, 2021 //
»
Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite

It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths... Continue reading »
by Allison Schiff // October 20th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing
  • Why LiveRamp Is Banking On Google Cloud For Its Next Growth Spurt
  • Origin On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)
  • The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA
  • The Big Story: Google’s Legal Drama Laid Bare
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved