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»Privacy

Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from... Continue reading »
by Allison Schiff // June 15th, 2021 //
»
Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address
WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only... Continue reading »
by Allison Schiff // June 7th, 2021 //
»
Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,... Continue reading »
by Allison Schiff // June 4th, 2021 //
»
Jedidiah Bracy, editorial director of the IAPP
The Privacy Tech Vendor Landscape Exploded In 2021

When the International Association of Privacy Professionals (IAPP) started analyzing the privacy tech vendor landscape in 2016, there were 44 vendors on the scene. This year, that number reached more than 350. “We really started noticing it after GDPR was passed in the EU, during that two-year ramp-up period before it went into effect in... Continue reading »
by Allison Schiff // May 28th, 2021 //
»
Epic Games just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a somewhat subtler approach against Apple.
Facebook Commissioned Research That Says Apple’s iOS 14.5 Changes Are Anticompetitive

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors... Continue reading »
by Allison Schiff // May 27th, 2021 //
»
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
Wendy Seltzer, counsel and strategy lead, W3C
An Inside Look At The W3C With Strategy Lead Wendy Seltzer, As Debate Swirls Around The Privacy Sandbox

There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad tech companies to join the W3C’s Improving Web Advertising Business Group (IWABG) as a way to provide feedback on and... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern

The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that... Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something.... Continue reading »
by Allison Schiff // April 22nd, 2021 //
»
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