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»Privacy

2020 Was All About Digital Identity – And Expect The Same In 2021

2020 brought an identity crisis to the online advertising industry. The year started with Google answering the until-then theoretical question of what might happen to third-party cookies at some unknown point in the distant future. In July, Apple made a similar move with the announcement that its proprietary mobile device ID, the IDFA, would soon... Continue reading »
by Allison Schiff // December 28th, 2020 //
»
Telenor has sold cross-device company Tapad to Experian, which is acquiring 100% of Tapad for a cash consideration of roughly $280 million.
Telenor Sells Tapad To Experian For $280 Million

Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million. Not too shabby for an ad tech company getting sold in 2020. Tapad’s... Continue reading »
by Allison Schiff // November 19th, 2020 //
»
Alastair Mactaggart, architect of the CCPA an the CPRA.
Alastair Mactaggart, Architect Of The CCPA And CPRA: ‘Privacy Legislation Is Here To Stay’

It’s a toss-up what’ll happen about a national privacy law, even under a Biden administration. Depending on the result of the upcoming Georgia Senate runoffs, Congress could be headed for at least two more years of gridlock. But with the recent passage of the Consumer Privacy Rights Act (CPRA) – which amends and strengthens the existing... Continue reading »
by Allison Schiff // November 13th, 2020 //
»
The Consumer Privacy Rights Act – CCPA 2.0 – Passes In California

🚨🚨 Privacy news 🚨🚨 The Consumer Privacy Rights Act, on the ballot as Proposition 24, has been approved by voters in California, passing with 56.1% of the vote. We are thrilled to announce the passage of #Prop24, the California Privacy Rights Act, with a decisive majority of Californians supporting the measure to strengthen consumer privacy... Continue reading »
by Allison Schiff // November 4th, 2020 //
»
Cohorts “is where the future is headed, at some level, in terms of targeting,” says Chetna Bindra, Google’s senior product manager for user trust, privacy and transparency.
Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
Jeremy Tillman, president & head of product and marketing, Ghostery
Ghostery And Google: When Your Destiny Depends On Another Platform’s Whims

As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Andrew Yang
Andrew Yang: If CPRA Passes, ‘It’ll Sweep The Country’

Former Democratic presidential candidate Andrew Yang has some feisty opinions about data privacy, Section 230 and social media platforms. “They’re just trying to maximize their ad revenue,” Yang said at a virtual summit hosted by NYC Media Lab on Thursday. Yang, who hasn’t ruled out a potential bid for NYC major, supports the idea that... Continue reading »
by Allison Schiff // October 9th, 2020 //
»
Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball.
It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun

The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball. The California attorney general’s office isn’t. “We’re watching and we’re aware [and] looking to see how the industry is responding,” said Lisa Kim, a deputy... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple?
IAB Tech Lab’s Project Rearc Chugs Along On Open Standards, But The Browser Makers Are Wildcards

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the... Continue reading »
by Allison Schiff // September 15th, 2020 //
»
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