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»Privacy

Cohorts “is where the future is headed, at some level, in terms of targeting,” says Chetna Bindra, Google’s senior product manager for user trust, privacy and transparency.
Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
Jeremy Tillman, president & head of product and marketing, Ghostery
Ghostery And Google: When Your Destiny Depends On Another Platform’s Whims

As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Andrew Yang
Andrew Yang: If CPRA Passes, ‘It’ll Sweep The Country’

Former Democratic presidential candidate Andrew Yang has some feisty opinions about data privacy, Section 230 and social media platforms. “They’re just trying to maximize their ad revenue,” Yang said at a virtual summit hosted by NYC Media Lab on Thursday. Yang, who hasn’t ruled out a potential bid for NYC major, supports the idea that... Continue reading »
by Allison Schiff // October 9th, 2020 //
»
Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball.
It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun

The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball. The California attorney general’s office isn’t. “We’re watching and we’re aware [and] looking to see how the industry is responding,” said Lisa Kim, a deputy... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple?
IAB Tech Lab’s Project Rearc Chugs Along On Open Standards, But The Browser Makers Are Wildcards

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the... Continue reading »
by Allison Schiff // September 15th, 2020 //
»
California AG’s Final CCPA Regs Are Finally Approved

Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved by the Office of Administrative Law (OAL). I’ll let California AG Xavier Becerra tell you about the joyous news himself: The final #CCPA regulations ▪️instruct businesses on how to comply with the CCPA ▪️provide tools to empower consumers to... Continue reading »
by Allison Schiff // August 14th, 2020 //
»
Johnny Ryan testifies before Congress in May 2019.
Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement

Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based... Continue reading »
by Allison Schiff // August 7th, 2020 //
»
It's ... complicated.
Lawmakers Call RTB An Unfair And Deceptive Business Practice In Letter To The FTC

A bipartisan group of lawmakers is pushing the Federal Trade Commission to investigate the practice of real-time bidding. (Read the letter here.) In a letter addressed to FTC Chairman Joseph Simons on Friday, the group, led by Sens. Ron Wyden, D-Ore., and Bill Cassidy, R-La., decries what it calls a “widespread privacy violations by companies... Continue reading »
by Allison Schiff // August 4th, 2020 //
»
Consent management platforms are largely overpromising what their solutions can do out of the box, according to Gartner’s most recent Hype Cycle report.
Gartner: CMPs Aren’t Always All They’re Cracked Up To Be

Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak... Continue reading »
by Allison Schiff // July 27th, 2020 //
»
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