Democrat Karen Jacobs isn’t running any TV ads while campaigning for a state House seat in Texas. Even cheaper regional and local broadcast inventory is expensive because her squiggly district northeast of Dallas – known as one of the nation’s most gerrymandered – must hit multiple markets. The district skews heavily Republican so any TV spending would […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. We are officially in election crunch time. In the weeks leading up to the first presidential debate and in the days after, campaign rhetoric has ramped […]
A growing number of political ad tech and data analytics companies are pitching their services to brands and agencies. It’s been a challenging election cycle for political technology firms, which have been fending off agnostic companies that see tech as fundamentally more important than partisan affiliation. These newcomers have successfully pried open budgets that were […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If you don’t like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider […]
Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Sean Cullen, executive vice president of product and technology at Fluent. Email marketing was critical for campaign fundraising and voter engagement during the 2012 presidential election. The Obama campaign reportedly acquired more than 13 million unique […]
Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of the problem is that the nature of voting defies measurement. “On the political side, there’s only one interaction a person takes [i.e., his or her vote], and you don’t know for months […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Theresa Mueller, director of political and advocacy at Rubicon Project. The 2016 presidential election marks what is expected to be the largest digital election in history, but with the flood of more than 1 billion dollars […]
Is it the politics, or are gold-plated faucets not as desirable as they used to be? While Trump’s brand and marketability have boosted his presidential run, a collection of data points – including geolocation data tracking foot traffic to his hotel establishments – suggests the campaign has hurt his business. His companies have experienced some […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. Disagreement inside political party lines is nothing new. Someone is always on the outside, such as Reagan and Ford’s neck-to-neck battle for the Republican nomination […]
