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»harris media

In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant

Digital ad experts are rising in the political campaign world, but digital's unique measurement capabilities aren't coming with them. A big part of the problem is that the nature of voting defies measurement. “On the political side, there’s only one interaction a person takes [i.e., his or her vote], and you don’t know for months... Continue reading »

by James Hercher // August 30th, 2016 //
»
Political Ad Tech Is Growing Up, And Growing Claws

In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had to let go of a significant chunk of its engineering talent if it was outsold by Coke at the end of a four-year period. This is a practical concern for political tech... Continue reading »

by James Hercher // June 11th, 2015 //
»
 

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